Facebook launches its video-on-demand service

At the end of August, Facebook announced the rollout of Watch – video-on-demand service for episodic content.

The service allows creators worldwide to monetize their content with ad breaks, pre-roll, and image ads. Monetization is a top priority for Facebook since it’s also a major priority for content creators.

In order to be eligible to insert ad breaks, Watch publishers need to create videos that are at least three minutes long, have 10,000 followers and generate more than 30,000 one-minute views within a two-month period – explained AdExchanger.

According to Facebook, more than 70% of mid-roll ads on Watch are viewed to completion.

Read the full article here.