Say goodbye to seeing pop-ups in your mobile Google searches by January 2017. This big move by Google is causing quite a stir amongst marketers and advertisers. Some Marketers say that pop-ups are a nuisance and that Google intends to make the Internet a better place for everyone. While others say that Google is yet again policing the Internet with their power.
Somewhere in this conversation, the viability of websites seems to have been forgotten. While Google’s stated goal of making the Internet a more pleasurable experience to users may sound like a good plan at first glance. The assumption which Google seems to be making, is that websites don’t need pop-up ads. Or for that matter, any form of advertising which isn’t acceptable to users.
Is it really about pop-ups? Or is it just about ads?
But as multiple surveys have shown, many users object to any form of advertising at all.
Every publisher knows there are multiple types of advertising — some more intrusive than others. But what Google seems to be ignoring, is that less intrusive advertising performs less well. From an RPC perspective, a lower-performing advertisement is a lower revenue advertisement.
Google’s intended demotion of pop up ads may be intended to make the Internet a better place, but it is also (whether they say so or not) going to make the Internet a less profitable place for publishers.
Given that so many publishers are only scraping by as it is, Google’s proposed demotion of adblockers is a direct assault on publisher margins, and advertiser reach.
Our own CEO, Mark Bauman, thinks that this will be positive for nobody but Google.
ReviveAds has created a new form of mobile redirection that can combat Google’s latest plan in taking over the world.
It’s extreme to restrict a site on how they can advertise or market. I believe it should be up to the user to visit that site.